Axed. Amber Heard fired her PR crew simply days earlier than delivering her testimony as a part of an ongoing defamation trial along with her ex-husband, Johnny Depp. In accordance with the New York Put up, the Aquaman actress gave disaster public relations agency Precision Methods the sack after a barrage of “dangerous headlines” about her within the press.
Depp, 58, is suing his ex-wife for $50 million after the publication of a 2018 op-ed within the Washington Put up, wherein she wrote about being a sufferer of home violence. Whereas the article didn’t discuss with Depp by identify, the timeline of the piece extensively urged that he was its topic. For the reason that article’s publication, Depp has vehemently denied ever bodily abusing Heard and insists that the contents of her essay had been defamatory and unfaithful.
Since going to trial in April 2022, the courtroom of public opinion has largely favored Depp, with many on social media rallying behind the Pirates of the Caribbean actor. Now, the tide has turned to some extent the place Heard is reportedly “pissed off along with her story not being advised successfully,” in response to a supply who spoke to the New York Put up. “She doesn’t like dangerous headlines,” a second supply famous.
In accordance with the Put up’s report, Heard fired Precision Methods—a public relations agency co-founded by former Obama deputy marketing campaign supervisor, Stephanie Cutter—for Hollywood consulting agency Shane Communications. Although the agency is led by PR veteran David Shane, insiders advised the Put up that it is going to be tough for Heard to shift the damaging narrative that has already been established for her.
“After years of narrative constructing, you may’t change the general public’s opinion within the three weeks when somebody is suing you in a case,” a disaster administration supply advised the publication.
Lis Smith, the senior communications director for former presidential candidate Pete Buttigieg, additionally believes it’s an uphill battle from right here. “It’s loopy to alter groups in the midst of a trial like this since you don’t just like the headlines,” Smith advised the Put up, noting that Heard’s former PR agency is “among the best disaster companies.” However even they “can’t rewrite the historical past of what’s occurred.”
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