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Elon Musk Already Confirmed Us How He’ll Run Twitter


Final evening, after Twitter accepted his $44 billion bid to purchase the corporate, Elon Musk traveled to South Texas, the place SpaceX is constructing prototypes for a rocket system designed to take individuals to Mars sometime. Earlier, he had shared a few of his to-do checklist for the social-media firm he may quickly personal outright: “enhancing the product with new options,” “defeating the spam bots,” and making the platform’s algorithms public and out there for anybody to see. However that night, his to-do checklist was extra concrete. In accordance with the writer Walter Isaacson, who’s writing a Musk biography, the billionaire “held his common 10 pm assembly on Raptor engine design, the place he spent greater than an hour engaged on valve leak options. Nobody talked about Twitter,” Isaacson tweeted. “He can multitask.”

Definitely nobody doubts that Musk—already the pinnacle of SpaceX, Tesla, the Boring Firm, and Neuralink—can multitask. The murkiest query about his latest acquisition shouldn’t be whether or not he can change between area journey and social media however what he’s interested by free speech when he’s not considering valves. Proper now, earlier than he takes cost of his new enterprise, probably the most anybody can do is make educated guesses about how Musk’s stance as a self-described “free speech absolutist” would possibly manifest, and browse his tweets like sopping tea leaves on the backside of a mug.

However a method to consider how Twitter would possibly fare beneath Musk is to take a look at how the billionaire operates these different enterprises that occupy his thoughts. Greater than any Muskian pronouncement, that historical past can trace at what his possession would possibly imply—for Twitter as an organization with 1000’s of workers, a platform with thousands and thousands of customers, and an unruly public discussion board on an unruly web. I’ve described Elon’s world earlier than because the Musk Cinematic Universe, and in his companies, as in Marvel films, sure themes seem repeatedly, impatience first amongst them. Listed below are 4 axioms for what to anticipate subsequent.


1. If Twitter has a manufacturing facility ground, Musk would possibly attempt to sleep on it.

Musk is a widely known workaholic. Throughout significantly intense manufacturing sprints at Tesla, Musk was on the firm’s places of work day in and day trip, sleeping beneath his desk, on a sofa, and even on the manufacturing facility ground itself. The aim in these moments was to supply a number of thousand Mannequin 3s every week, a decidedly extra concrete effort than managing algorithms. But when Musk decides to actually dive into Twitter, its workers can count on this degree of involvement. He actually has the time. Though Musk is working carefully on SpaceX’s imaginative and prescient for its Mars rocket, often called Starship, the remainder of the enterprise runs fairly easily with out him, beneath the watchful eye of COO Gwynne Shotwell, launching each individuals and payloads into area with out requiring its chief designer’s presence in mission management. Musk has spent years changing into an knowledgeable in electric-car manufacturing and rocket engineering; his subsequent studying binge could possibly be about content material moderation.

2. He’s involved in his concepts, not your complaints.

Some Twitter workers reacted with “shock and dismay” at Musk’s takeover, in line with The Washington Put up, worrying that Musk “would try to interrupt down safeguards to guard on a regular basis customers that workers had constructed over a few years.” And he has given at the least one signal that he wouldn’t step in between susceptible customers and aggressive, harmful conduct. Final month, Musk mentioned that following Russia’s invasion of Ukraine, “some governments (not Ukraine)” had requested SpaceX to configure its Starlink web satellites to dam Russian information sources; Musk mentioned “we is not going to achieve this except at gunpoint.” Amongst a number of doable eventualities for a Musk-owned Twitter, the almost certainly end result, as Charlie Warzel writes in his e-newsletter at The Atlantic, is that Twitter will return to an earlier state, circa 2016, when the platform “prioritized free-speech maximalism and underinvested in instruments for customers to guard themselves,” producing an setting with minimal moderation and extra rampant harassment and hate. So the customers who stand to have a worse time on Twitter beneath Musk are the identical individuals who have unhealthy experiences there already—girls, individuals of colour, members of the LGBTQ neighborhood, and different minority teams—who’ve benefited most from the particular instruments that Twitter has put in place in an try to deflect abuse.

Some Twitter staff have additionally expressed concern that Musk “may inflict harm to the corporate’s tradition and make it tougher for individuals to do their jobs,” the Put up reported. The analogues within the MCU are bleak. Musk is a visionary, however he’s a horrible boss. He has reportedly berated workers and even fired them on the spot. Black workers at Tesla have described brutal situations of racial harassment at Tesla; in February, California filed a lawsuit in opposition to Tesla on behalf of greater than 4,000 present and former Black staff. Final yr, a number of feminine former SpaceX workers described the sexual harassment that they had witnessed or skilled on the firm, saying that administration failed to guard accusers and penalize perpetrators. On prime of all this, Musk has retaliated in opposition to workers who publicly communicate out in opposition to his firms. (Musk and his firms have denied any wrongdoing up to now.) Accordingly, Twitter workers ought to count on him to have little endurance with criticism or complaints, nonetheless justified.

3. Put together for rogue proclamations.

Musk has a repute for setting unrealistic deadlines. Within the fall of 2019, for instance, Musk mentioned that his Starship rocket would attain orbit in lower than six months; SpaceX has not even made its first try but, and certain received’t till later this yr, when—as is commonly the case with experimental rockets—the primary one will most likely explode. The area neighborhood refers to Musk’s bold method to timelines as Elon Normal Time. Constructing spaceships takes for much longer than reprogramming one perform of an internet site, however don’t count on your person expertise to alter inside days of a tweeted decree.

On some events, Musk will declare that his firms are going to do one thing—apparently with out warning the managers at these firms, sending workers scrambling to achieve a deadline they’ve already missed. In 2020, when Musk tweeted that Juneteenth is “henceforth thought-about” a vacation at Tesla and SpaceX, some Tesla workers have been already at work. And when Musk’s clarification that workers would wish to make use of their trip days to mark Juneteenth, a celebration of the emancipation of enslaved individuals in America, prompted vital backlash, SpaceX despatched an e mail to workers reversing course, saying that the day would certainly be an official, paid firm vacation, beginning the next yr. So, take Musk’s guarantees with a grain of salt till you see the outcomes.

4. Musk may go full “maker of civilization” on Twitter.

Final evening, Jack Dorsey, the founder and former CEO of Twitter, tweeted that he believes Musk will put Twitter on the fitting path, saying “I belief his mission to increase the sunshine of consciousness.” The place have we heard that earlier than? From Musk, after all, who makes use of the road usually when he talks about sending individuals to Mars and making our species “multiplanetary.” These objectives, he says, are essential to protect earthly life. Already, he’s doing the identical with Twitter, elevating what occurs on the platform to a priority of civilizational significance and even a civilizational good. “Twitter is the digital city sq. the place issues important to the way forward for humanity are debated,” Musk mentioned in a press launch yesterday.

However notice that Musk is following his personal imaginative and prescient for humanity, not anybody else’s. So he’s prone to form Twitter into the type of person expertise that he himself desires. And that imaginative and prescient will probably be backed up by his trademark relentlessness, the speaking about valves for an hour at 10 p.m. on a Monday evening vitality. Even Jeff Bezos, who desires his personal area enterprise, Blue Origin, to assist return American astronauts to the moon, believes that it’ll be as much as future generations to hold out his most sci-fi ambitions, equivalent to constructing area habitats round Earth with synthetic gravity. Musk desires to go to Mars now, and he desires the world round him to bear the indicators of that effort. That’s why he renamed a avenue close to SpaceX’s launch web site in South Texas “Rocket Highway,” even when the individuals who lived close by weren’t all that happy about his presence. Anticipate Twitter to turn into wrapped up in Musk’s utopian—or, relying in your viewpoint, dystopian—narrative, and perhaps be careful for a Free Speech Lane close to the corporate’s headquarters.


Musk’s well-known emotions about reusable rockets, electrical automobiles, underground tunnels, and high-speed trains, although, can’t predict precisely what the actual implications of his reign at Twitter will probably be—significantly for individuals who aren’t outright Musk followers, whether or not they’re sad Twitter workers or journalists tasked with scrutinizing his efforts. I’ve been interested by that final one fairly a bit. Yesterday, as information of the Twitter buyout appeared imminent, 4 individuals returned dwelling from the Worldwide Area Station inside a SpaceX capsule, splashing down off the coast of Florida. The following crew is scheduled to launch tomorrow. These missions appear routine now, however spaceflight is a harmful and typically lethal enterprise. What occurs if a SpaceX mission fails and kills the astronauts on board, and instantly Twitter is flooded with individuals making an attempt to resolve the scenario?

Musk would have at his disposal a method to regulate the narrative that NASA, for instance, didn’t have within the aftermath of the shuttle disasters in 1986 and 2003—and the company actually tried to regulate these narratives. Perhaps he received’t take away essential or curious customers in a proper sense, however may he slide into their DMs and supply to purchase their silence, as he did with the school pupil who runs an account concerning the whereabouts of Musk’s non-public jet? (The scholar instructed me that Musk blocked him after he declined the supply.) “I hope that even my worst critics stay on Twitter, as a result of that’s what free speech means,” Musk tweeted yesterday. Ultimately, these phrases could possibly be dramatically examined in quite a lot of eventualities. NASA has employed SpaceX to develop a model of Starship that may sometime land American astronauts on the moon for the primary time in 50 years (sorry, Bezos). And the crew will tweet from the lunar floor, simply as they do from the area station. “One small step” would have gone over properly with Musk, I’m positive. However would the astronauts take an additional beat earlier than posting, to actually take into consideration what they need to say, not solely as a result of they know they’re utilizing Elon Musk’s social community, however as a result of they’re counting on him to carry them dwelling?



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