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The Broadcast and Media Ecosystem Household Reunion: NAB Present 2022

A Household Reunion…

That’s one of the simplest ways I can describe what this previous week felt like as I attended the 2022 Nationwide Affiliation of Broadcasters (NAB) Present in Las Vegas, Nevada.

With roughly 55,000 attendees gathered for the occasion, our group at Cisco had the superior privilege and alternative to reconnect with our prospects, companions, and trade ecosystem after a two-year hiatus. Like all household reunion, our time on the present was crammed with nice discussions, laughs, hope for the longer term, and reflection on how far we’ve come.

sp at nab show 2022What struck me most was the quantity of development and maturity I’ve witnessed on this trade over the past a number of years. We’re seeing widespread adoption of IP, virtualization, full-stack observability, safety, and wi-fi applied sciences (5G/Wi-Fi 6) in ways in which weren’t even attainable in 2019.

Adoption of Distant (REMI) manufacturing has moved into hyperdrive. SDN and Hybrid-Cloud have shifted from luxurious to necessity for enterprise development and continuity. Now not are we within the section of early adoption the place the movers and shakers are the small few trialing new applied sciences by means of proofs-of-concept. Now, the trade as a neighborhood is embracing actual tasks which are totally operational. To me, that could be very cool.

Milestone Achievements

This NAB Present was additionally the mark of a few massive milestones for Cisco.IMG 9170

Six years in the past, we introduced the launch of our IP Material for Media at NAB Present 2016. We’ve now reached over 150 IP Material for Media installations into media and broadcast amenities, stadiums, and OB vehicles since that point.

We additionally celebrated a landmark of over 450 energetic sports activities and leisure venue tasks. A few of these tasks embody our partnership with the Nationwide Soccer League (NFL), end-to-end know-how deployments at SoFi Stadium and Hollywood Park and Actual Madrid’s Santiago Bernabéu Stadium, and plenty of different ventures with prospects which are leveraging the excellent suite of Cisco options like Related Stadium Wi-Fi, Imaginative and prescient Edge Dynamic Digital Signage, DNA Areas, and IP Material for Media.

Technique in Motion

This time spent with our trade “household” additionally allowed us to re-establish and reiterate our market technique. Many conversations held aligned effectively with this technique which we laid out for our Sports activities, Media, and Leisure enterprise a number of years in the past. Our technique contains three primary aspects: Innovation, Ecosystem, and Requirements Physique Help.

IMG 9172Innovation

On the innovation entrance, we had consultants at our sales space, together with Sunil Gudurvalmiki, Director of Product Administration for Knowledge Heart at Cisco, out there to share how IP Material for Media (IPFM) is the trade’s best-in-class community cloth for IP broadcast and present how managing your IP Media Material is now simpler than ever utilizing the brand new Nexus Dashboard Material Controller. Sunil additionally demonstrated how IPFM permits Distributed and Distant Manufacturing with Versatile Multicast NAT.

The conversations round innovation didn’t cease with IPFM. Each our prospects and our ecosystem companions are in search of methods to proceed evolving their adoption of IP applied sciences within the Sports activities and Media provide chain of workflows. In consequence, there was loads of dialogue about what Cisco is doing within the space of Full-Stack Observability, Safety, Wi-Fi 6, Converged Networks, and Imaginative and prescient Edge Dynamic Digital Signage.

IMG 9173Ecosystem

We proceed to work intently with our ecosystem companions to discover new methods of collaborating to carry end-to-end options to our prospects. I had so many significant discussions with system integrators, channel companions, and hyper-scalers centered round how we will work collectively to proceed transferring the trade ahead.

Whether or not it’s integrating our Hyperflex Datacenter know-how into digital workflows, partnering with Qwilt on the game-changing Edge Cloud for Content material Supply resolution, or combining IPFM controller demos with Skyline DataMiner, Grass Valley and extra, Cisco performs a pivotal position in partnering with our ecosystem. This can proceed to be a key space of focus for us.


Our architects and engineers are actively engaged in all of the requirements our bodies to carry our experience in IP to those media requirements.

We began the week as one of many official sponsors of the 2022 Devoncroft Government Summit. This annual occasion brings collectively the cream of the crop to debate and debate the most recent traits within the trade.

Our continued involvement with SMPTE, NMOS, and AIMS was entrance and middle all through the week with a presence within the IP Showcase the place the most recent interop was on show, together with a full listing of international deployments that, along with our ecosystem companions, we now have accomplished.

We additionally had consultants from Thousand Eyes, Imaginative and prescient Edge, App Dynamics, and our Knowledge Heart group actively discussing finest practices, use circumstances, deployments, and extra all through the week.

This previous week really felt like a household reunion for me (minus the potluck). Filled with power, ardour, and hope for what Cisco has in retailer for the way forward for the trade.

For extra info, go to our portfolio explorer or:

Cisco Sports activities, Media, and Leisure Options

Cisco Accelerating Concepts to Audiences


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